Has your web form conversion rate hit a wall? Are users not receiving confirmation e-mails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.
Slides to my Connect.TECH 2016 and Scenic City Summit talk - Tablets and Hybrids Need Mobile-Optimized Websites, Too! - are now available at SlideShare!
It takes extra work to deliver a truly responsive website. Since larger tablets and hybrids such as iPad Pros and Windows Surface devices can fit the full size of a standard laptop/desktop website, a tempting thought is to save time and deliver to them the exact same experience. This talk may change your mind, elaborating on why that kind of thinking can hamper the user experience and possibly drive people away, perhaps to access your website on a laptop or smartphone, or worse yet to a competitor.