Friday, October 21, 2016

Why Nobody Fills Out My Forms - Slides

Welcome Connect.Tech 2016 participants!

The slideshow for my talk "Why Nobody Fills Out My Forms" is online at SlideShare. Enjoy!

Has your web form conversion rate hit a wall? Are users not receiving confirmation e-mails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.

* "Why Nobody Fills Out My Forms" slideshow

Tuesday, August 16, 2016

Tablets and Hybrids Need Mobile-Optimized Websites, Too! Slides

Slides to my Connect.TECH 2016 and Scenic City Summit talk - Tablets and Hybrids Need Mobile-Optimized Websites, Too! - are now available at SlideShare!

It takes extra work to deliver a truly responsive website. Since larger tablets and hybrids such as iPad Pros and Windows Surface devices can fit the full size of a standard laptop/desktop website, a tempting thought is to save time and deliver to them the exact same experience. This talk may change your mind, elaborating on why that kind of thinking can hamper the user experience and possibly drive people away, perhaps to access your website on a laptop or smartphone, or worse yet to a competitor.

Wednesday, June 1, 2016

What Content Must Your Restaurant Website Display?

"Amanda steps out with her officemates for lunch, and no one has a strong opinion where to eat. She picks up her phone and searches for Mediterranean restaurants, and lucky you! Yours appears near the top of the list.

While the well-placed photos of dolmas and falafel look enticing, what isn’t alluring is the long wait as she downloads a full menu. After waiting ten seconds for the list of appetizers to appear, it’s on to the next restaurant from the list."

If you own a restaurant and this happens to you, congratulations! You just lost several customers, perhaps permanently. With so many restaurant choices available in many areas, and with information available at the press of a screen or button, your website needs to offer what people want – and quickly.

So… what exactly does a restaurant website need? Based on informal surveys and offering this question as a part of my "Responsive Design and Development Gotchas" talk, here are some suggestions in no particular order:

Friday, May 13, 2016

10 Websites That Label Their Hamburgers (Menus)

It's a given - your mobile website or app needs the ability for visitors to navigate through all of its features.  Based on the latest design trends, you are highly likely to use the three line "hamburger" menu. Not only does this icon use little space, but since so many other mobile properties use this icon, everyone will instantly know that pressing it should bring up a menu, right?

Many user experience professionals recommend labeling the three lines with the word "MENU" or "SHOP" or "CATEGORIES" or something else to explicitly state what pressing the icon performs. Does labeling the icon matter?