Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, October 24, 2017

Welcome, All Things Open 2017 Visitors! Form UI Slides Are Online


Welcome, All Things Open 2017 Visitors!

Thanks for coming to my speech, "Why Nobody Fills Out My Forms"!


Has your web form conversion rate hit a wall? Are users not receiving confirmation e-mails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.

Saturday, October 14, 2017

Welcome, DevSpace 2017 Visitors! UI Presentation Slides Are Online


Welcome, DevSpace 2017 Visitors!


Thanks for coming to my two speeches!


Developers: Why Care About the User?

As developers, we deal with technologies, frameworks, and data, making it very easy to forget that what we create is meant for real people to use. 

While designers and UI specialists should handle most decisions about how a product or service looks and feels, we should all be on the same page to make better solutions. Whether we are building an interface for a desktop website, mobile application, or chatbot, what are some basic design concepts that we as developers can pick up, allowing us to be on the same page with designers and product owners during product meetings and discussions?



Why Nobody Fills Out My Forms

Has your web form conversion rate hit a wall? Are users not receiving confirmation e-mails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.

Friday, March 24, 2017

"Why Nobody Fills Out My Forms" Slides and Resources


Welcome JazzCon.Tech visitors!

Click here for the updated slides to the talk "Why Nobody Fills Out My Forms"

Resources:


AlephBet is a pure-javascript A/B (multivariate) testing framework for developers.
https://github.com/Alephbet/alephbet

PlanOut is a library and interpreter for designing online experiments.
https://github.com/facebook/planout

Sixpack: An Ab Testing Framework from SeatGeek
http://sixpack.seatgeek.com/

Google Analytics Content Experiments
https://developers.google.com/analytics/solutions/

Kissmetrics - Customer Intelligence and Web Analytics
https://www.kissmetrics.com/

Optimizely - Experimentation Platform
https://www.optimizely.com/

Unbounce -  build custom landing pages for any campaign
http://unbounce.com/

Visual Website Optimizer - A/B and Split Testing Software
https://vwo.com/

Watch Out For False Positives - 3 Ways To Get Better At Testing
http://marketingland.com/watch-false-positives-3-ways-get-better-testing-105386

The Ultimate Guide To A/B Testing
https://www.smashingmagazine.com/2010/06/the-ultimate-guide-to-a-b-testing/

12 A/B Split Testing Mistakes I See Businesses Make All The Time
http://conversionxl.com/12-ab-split-testing-mistakes-i-see-businesses-make-all-the-time/

How Netflix does A/B Testing
https://uxdesign.cc/how-netflix-does-a-b-testing-87df9f9bf57c

Define Stronger A/B Test Variations Through UX Research
https://www.nngroup.com/articles/ab-testing-and-ux-research/

28 Tips for Creating Great Qualitative Surveys
https://www.nngroup.com/articles/qualitative-surveys/

Why Users Fill Out Less If You Mark Required Fields
http://uxmovement.com/forms/why-users-fill-out-less-if-you-mark-required-fields/

Reset and Cancel Buttons
https://www.nngroup.com/articles/reset-and-cancel-buttons/

The 25 Best Words to Use in Your Call-To-Action Buttons
http://blog.wishpond.com/post/103290853633/

Showing/Hiding vs.Enable/Disabling form fields
http://ux.stackexchange.com/questions/31082/showing-hiding-vs-enable-disabling-form-fields

IP2Location - Geolocate IP Address Location
http://ip2location.com

GeoIP Products - MaxMind
http://dev.maxmind.com/geoip

W3C - Geolocation API Specification
http://dev.w3.org/geo/api/spec-source.html

Google Maps API - Reverse Geocoding
https://developers.google.com/maps/documentation/javascript/examples/geocoding-reverse

GeoNames geographical database
http://www.geonames.org/

Form Usability: Avoid Splitting Single Input Entities
http://baymard.com/blog/mobile-form-usability-single-input-fields

How can I deal with diverse gender identities in user profiles?
http://ux.stackexchange.com/questions/25826/

How To Optimize Contact Forms For Conversions
http://unbounce.com/conversion-rate-optimization/how-to-optimize-contact-forms/

Mailcheck - Reduce misspelled email addresses in your web apps
https://github.com/mailcheck/mailcheck

Validate email address in JavaScript?
http://stackoverflow.com/questions/46155/

Legit - checks the domain of an email address for valid/existence of MX records
https://www.npmjs.com/package/legit

For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate
http://baymard.com/blog/password-requirements-and-password-reset

A dynamic strength meter for password input validation with various configurable options
https://github.com/kartik-v/strength-meter

jQuery Password Strength Meter for Twitter Bootstrap
https://github.com/ablanco/jquery.pwstrength.bootstrap

Low-Budget Password Strength Estimation
https://github.com/dropbox/zxcvbn

Usability Testing of Inline Form Validation: 40% Don't Have It, 20% Get It Wrong
http://baymard.com/blog/inline-form-validation

Form validation - When should error messages be triggered?
http://ux.stackexchange.com/questions/74531/

On forms, is inline placeholder text better than a label outside each field?
http://ux.stackexchange.com/questions/9220/

Mobile Form Usability: Never Use Inline Labels
http://baymard.com/blog/mobile-forms-avoid-inline-labels

The New Rules of Form Design
http://www.uxbooth.com/articles/the-new-rules-of-form-design/

Placeholders in Form Fields Are Harmful
https://www.nngroup.com/articles/form-design-placeholders/

Why Infield Top Aligned Form Labels Are Quickest to Scan
http://uxmovement.com/forms/why-infield-top-aligned-form-labels-are-quickest-to-scan/

How the float label pattern started
http://mds.is/float-label-pattern/

Float Labels with CSS
https://css-tricks.com/float-labels-css/

Label Pattern with just CSS
http://codepen.io/chriscoyier/pen/CiflJ

Float Labels - a Collection
https://codepen.io/collection/IjFib/

Float label pattern for Vue.js
https://github.com/bkzl/vue-float-label

Placeholders with the same text as the label - good practice?
http://ux.stackexchange.com/questions/83380/

LinkedIn Lost 167 Million Account Credentials in Data Breach
http://fortune.com/2016/05/18/linkedin-data-breach-email-password/

360 million Myspace accounts breached
http://www.usatoday.com/story/tech/2016/05/31/360-million-myspace-accounts-breached/85183200/

Yahoo hack: 1bn accounts compromised by biggest data breach in history
https://www.theguardian.com/technology/2016/dec/14/yahoo-hack-security-of-one-billion-accounts-breached

Which Site Seals Create The Most Trust?
http://conversionxl.com/research-study/trust-seals/

How Users Perceive Security During the Checkout Flow
http://baymard.com/blog/perceived-security-of-payment-form

Why Most Online Shoppers Don’t Make it Past the First Step of Checkout
https://blog.kissmetrics.com/first-step-of-checkout/

How to Create a UI That Users Can Trust
https://designshack.net/articles/ux-design/create-a-ui-that-users-can-trust/

6 Essential Trust Signals For Your Website To Follow
https://www.koozai.com/blog/search-marketing/6-essential-trust-signals-for-your-website-to-follow/

Friday, October 21, 2016

Why Nobody Fills Out My Forms - Slides

Welcome Connect.Tech 2016 participants!

The slideshow for my talk "Why Nobody Fills Out My Forms" is online at SlideShare. Enjoy!

Has your web form conversion rate hit a wall? Are users not receiving confirmation e-mails, getting pestered with password or data format warnings *after* they finish entering their information, or bailing after being asked the same questions multiple ways? Find out why not enough people are filling out your web forms, and learn suggestions of A/B tests you can try to help encourage more people to interact.

* "Why Nobody Fills Out My Forms" slideshow